The Kano Analysis model (pronounced “Kah-no”) is an analysis tool used to explore and measure the customer’s emotional responses to the product’s features. The tool allows for prioritising features and creating product roadmaps based on the likelihood of customer satisfaction.
Impact analysis technique assists in identifying the potential consequences of any change made to a system. It can be used in environments such as software development, change management, business pivoting, altering an existing revenue stream etc.
A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.
A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.
Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.
A fishbone diagram is a visual tool used to identify the root causes of a problem. The method is a more structured approach to other root cause identification tools such as 5 Whys. The problem or the effect is displayed on the head of the fish and the possible causes are listed along the smaller bones of the fish under various categories.
This technique works as a more structured version of brainstorming, as participants create a “morphological box”.
The ABC Method is good for connecting the old and new information and is a great way to help a group to get to know each other while having fun.
SWOT Analysis Technique enables participants/engineers to assess the internal and external factors effectively.
The Mind Mapping Method takes its name from the activity itself: participants are expected to write down components that belong to an idea or a theme, structure them in a map, and use it as a starting point to think creatively and come up with new and combined ideas.