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Storytelling

15-25, Amount of people, Analysis & problem definition, Between half an hour and one hour, Between one and two hours, Collaborative team setting, Duration, Engineering areas, Group, Group or individual activity, Half an hour or less, Ideation & Conceptual design, Individual, On-line Classroom activity, Practice-based, Theory-based, Type of activity, Type of class, Up to 15 / By

Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.

Storyboard

15-25, 25+, Amount of people, Between half an hour and one hour, Between one and two hours, Collaborative team setting, Design & Prototyping, Duration, Engineering areas, Group, Group or individual activity, Half an hour or less, Ideation & Conceptual design, Individual, More than 2 hours, On-line Classroom activity, Practice-based, Self-work by students, Type of activity, Type of class, Up to 15 / By

Storyboarding is a technique that visually depicts a user’s interaction with your product.

KANO Analysis

Amount of people, Analysis & problem definition, Assessment & evaluation, Collaborative team setting, Duration, Engineering areas, Group, Group or individual activity, Individual, More than 2 hours, On-line Classroom activity, Practice-based, Self-work by students, Type of activity, Type of class, Up to 15 / By

The Kano Analysis model (pronounced “Kah-no”) is an analysis tool used to explore and measure the customer’s emotional responses to the product’s features. The tool allows for prioritising features and creating product roadmaps based on the likelihood of customer satisfaction.

Impact Analysis

Amount of people, Assessment & evaluation, Collaborative team setting, Duration, Engineering areas, Group, Group or individual activity, Individual, More than 2 hours, Practice-based, Self-work by students, Type of activity, Type of class, Up to 15 / By

Impact analysis technique assists in identifying the potential consequences of any change made to a system. It can be used in environments such as software development, change management, business pivoting, altering an existing revenue stream etc.

Day in the life

Amount of people, Analysis & problem definition, Assessment & evaluation, Collaborative team setting, Duration, Engineering areas, Group, Group or individual activity, Ideation & Conceptual design, Individual, More than 2 hours, On-line Classroom activity, Practice-based, Self-work by students, Type of activity, Type of class, Up to 15 / By

A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.

Journey Map

Amount of people, Analysis & problem definition, Between one and two hours, Collaborative team setting, Duration, Engineering areas, Group, Group or individual activity, Individual, More than 2 hours, On-line Classroom activity, Practice-based, Self-work by students, Theory-based, Type of activity, Type of class, Up to 15 / By

Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.